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Jun 05

Can a New Coat of Paint Help Your Business

When your dishes pile up in the sink, the necessity to clean them up is obvious. When the mud piles up on your floors, it, too, provides a visual indication that you’ve got a bit of work to do. As a commercial painting contractor, however, we find that faded and worn paint can tend to go overlooked for quite some time. And this oversight, unfortunately, can have a negative impact on your business – and profit margins. Deteriorating, cracked or chipping exterior paint can send a disparaging message to potential customers passing by your location. And deteriorating, cracked or chipping interior paint can send them running once they come inside. Good business is all about making lasting, positive impressions upon the people that you would like to serve in your industry, and one of the ways of doing so it to keep your interior and exterior paint finishes fresh looking and invitingly clean.

To keep your exterior and interior paint finishes up to par and inviting, it is important to be mindful of and keep an eye on their condition. The first thing to consider is their age. According to the U.S. Department of Housing and Urban Development and Residential Rehabilitation Guide, exterior paints applied to wood, brick and aluminum will last anywhere from seven to ten years. Interior wall paints, depending upon their acrylic content, will last from five to ten years – and this same life expectancy is also applicable to the painted interior trims in your home or business such as crown and floor moldings.

The old adage advises that we should never judge a book by its cover. However, in the world of business – and the contemporary market – it is all about aesthetics. Magazine covers are graced with lithe and stunningly beautiful models, because beauty is a vital component to sales. The up keep and maintenance of your painted finishes are equally as vital to your sales, marketability and business profits. In a world where patrons can shop for virtually anything they desire from the comfort of their own homes, it is imperative that store fronts and interiors provide a welcoming faade and atmosphere to pull consumers up and out of their home offices and into your retail locations. From surface preparation, patching, caulking, taping and draping, professional and pristine results speak volumes on your behalf. A Commercial painting contractor can help you send the right message to your potential customers – and spruce up your profits as well.

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